A different approach to life insurance Many people think about life insurance as financial protection against premature death. The death benefit to be paid is a replacement for lost income and helps keep the family going. But most affluent families aren’t overly concerned with income replacement. Instead, wealthy families use life insurance to protect assets because of the specific tax benefits and ROI it can provide. Including insurance products in a well-diversified portfolio can help investors achieve financial goals for the current family while also protecting wealth for future generations. In essence, there are three major themes when it comes to how and why wealthy families use life insurance: wealth accumulation, leverage, and liquidity. This ebook will explore these themes and offer insights into how to use insurance strategies most effectively.